Design Excellence is design meant as Art and Poetry, is what characterizes the Italian Design Factories, a historical group of companies considering design as a key-element of their activity.
Alex Bradley DesignerAlex Bradley
Design excellence is achieving a successful marriage of style and functional performance whilst being relevant to the brand, consumer and design category.
Stephen Booy Principal ManagerCarnival Corporate Shipbuilding
Coming from a world of ship design where every inch of space and each kilogram of weight are critical; for me, Design Excellence is the unification of form and function without waste.
Taissa Buescu Editor in ChiefCasa Vogue, Brazil
Design Excellence is based on deep research. Research of forms, materials, techniques, colors, finishings, details. Research of design history and its professionals. Research of different cultures and traditions...
Matthew Clark FounderUnited Visual Artists
Design excellence is when original ideas are realised to near perfection...
Tiffanie Darke EditorSunday Times Style
Design excellence has to embody form and function with something that takes your breath away. Comfort and inspiration are closer than you think.
Joe Ferry Senior VP, Global Guest Experience and DesignIHG
Lee Hallman Head of DesignCandy & Candy Design
Design excellence has the power to infect each of our senses. Whether it's the texture & scent of raw materials, the sculptural play of light on surfaces or the sounds & movement generated by spaces.
Jay Hunt Chief Creative OfficerChannel Four
Amazing design is modern art at its most user friendly. When something is functional, beautiful and imaginatively realised it is truly life enhancing. It can inspire like nothing else.
Hai Jun Editor in ChiefFrame, China
Excellent design is about "people meets in design", and about human beings how to live on the land romantically. Design excellence focus on poetic, sustainable, morality, aesthetic and functional quality.
John Lau Co-founderFirefly Lighting Design
John Lau founded Firefly Lighting Design with Peter Veale in 2003. The award winning consultancy has offices both in UK and Hong Kong, working on a variety of international projects.
Jochem Leegstra Creative DirectorStaat
Design excellence can and should! Touch me. Hit me. Surprise me. Energise me. Do something. Do something now. Something excellent.
Pramiti Madhavji Editor in ChiefElle Décor, India
My thoughts on the Ultimate Recipe for Design Excellence: One portion of a simple idea, researched until correct balance is achieved.
Haldane Martin DesignerHaldane Martin
Good design should aim to be sensitive to cultural context, create a pleasurable aesthetic experience, achieve high technical performance, and integrate with the environment in a sustainable manner.
Alex McGowan General Manager, ProductCathay Pacific
Design Excellence enhances the environment in which it's found; performs the function for which it\'s intended flawlessly; and inspires the people for whom it was created.
Michel Rojkind Founding PartnerRojkind Arquitectos
It is the coherency of the program, the budget, the geographical location, and the design intention to provide the best project; from the smallest detail to its overall idea!
William Russell PartnerPentagram
Richard Seymour FounderSeymour Powell
Design excellence is the 1% extra, that accounts for 50% of the design effort, that makes something 100% better than the stuff around it.
Matt Turner EditorSleeper
Good design can come from the head, but great design must come from the heart as well.
Roy Westwood Creative DirectorCompass Group
Making something striking and pleasing to the eye! Interesting, enticing but most importantly interactive! Good design should enhance the environment rather than dominate it.
Julius Wiedemann EditorTaschen
Design excellence is for me the combination of three things. An innovative approach or idea, a good execution, and finally durability.
Ingo Wuggetzer Vice President Cabin Innovation & DesignAirbus
Design is about making things better and consumers happier.
