Judges
Richard Seymour
Founder - Seymour Powell
Biography
As one of Europe's most accomplished designers, Richard Seymour's career spans more than 30 years and a huge range of creative disciplines. Richard has become a global champion for design-led innovation, picking up numerous awards along the way. Since setting up Seymourpowell with Dick Powell in 1984, the consultancy has risen to the forefront of product and Innovation design, with a string of world-firsts amongst its achievements. More and more of Richard's time now is spent helping large international companies understand what lies before them in the future, and finding ways to 'rewire' them to better face these challenges.
Design Excellence
Design excellence is the 1% extra, that accounts for 50% of the design effort, that makes something 100% better than the stuff around it.