Judges
Pramiti Madhavji
Editor in Chief - Elle Décor, India
Biography
Having started her career in the field of client servicing in advertising, Pramiti moved streams to explore her passion for graphic design. After a few years of running her own business, she took up the opportunity of moving into publication design and joined Ogaan Publications in 1998 as Art Director as well as Decor Editor for the fashion magazine Elle India. Combining her art direction skills with her second passion "home decor", she became the founding editor of the Indian edition of Elle Decor in the Winter of 2000. Now 11 years with the magazine, she has helped grow the decoration market and continues to develop new initiatives to retain the number one position of the brand.
Design Excellence
My thoughts on the Ultimate Recipe for Design Excellence: One portion of a simple idea, researched till correct balance is achieved. Blend with a clever mix of materials. Add a pinch of innovation and garnish with a drizzle of visual appeal. Important: Always apply the rules of responsible design and check for user benefits. Drool!