Judges
Matthew Clark
Founder - United Visual Artists
Biography
Established in 2003, United Visual Artists are an art and design practice based in London. Matt Clark is UVA's creative director and one of the three founding partners of the studio. UVA produce work at the intersection of sculpture, architecture, live performance, moving image and digital installation. Pushing the boundaries of research, software and engineering with every project, UVA's work aims above all to be meaningful and engaging.
UVA's team members come from many disciplines including fine art, architecture, communication design, moving image, computer science and engineering.
Design Excellence
Design excellence is when original ideas are realised to near perfection. Aesthetics and functionality are crucial, but for me the ultimate achievement of good design is creating an emotional connection between the audience and the product. Although it isn't tangible, this aspiration to create feeling, or atmosphere, is something you can design towards. Design excellence is also about achieving this elusive quality; something that inspires people.