Judges
Jochem Leegstra
Creative Director - Staat
Biography
Jochem Leegstra is the founder and creative director of staat. He studied visual communications and post academic art direction at the School of the Arts in Utrecht, Netherlands, before kick starting Staat in 2000, he was Art Director at Amsterdam\'s Channel 5 TV and creative director at the former Amsterdam night club Mazzo. Above all Jochem is a fast thinker and a fast talker.
Design Excellence
I believe Design excellence is a blend, a contrast, and a contradiction of: Form and function. Aesthetic yet raw. In your face but subtle. Bold vs. fragile. Risky yet recognizable. Tactile and sensual. Overwhelming yet intimate, an understated statement without compromise, and without concession.
Design excellence can and should! touch me. Hit me. Surprise me. Energise me. Do something. Do something now. Something excellent.