Judges
Alex Bradley
Designer - Alex Bradley
Biography
Alex Bradley - Homes & Gardens 'Young Designer of the Year 2011' - is a furniture designer who has had work published, retailed and exhibited internationally, including at 100% Design in London and the Salone del Mobile in Milan.
Alex combines furniture design with design research, strategy, ideation and development for manufacture and currently works for leading product strategy consultancy - Plan, where he specialises in design trends and foresight. His articles for Plan have been published in titles such as 'The Interior Design Yearbook'.
Design Excellence
Design excellence is achieving a successful marriage of style and functional performance whilst being relevant to the brand, consumer and design category.